I have the great honor or moderating a panel of experts at Biz Tech Day (http://www.biztechday.com/) on October 25, 2008.The panelists include: Jason Billingsley of Elastic Path Software, Scott Sigler of Pro-Podcaster and George Wright of Blendtec (You know the guys from the very popular YouTube “Will it Blend?” campaign).I want to ask them the questions that are most important to you!Let me know your questions about using Viral Marketing to Build Your Small Business.
Like
many businesses in today’s competitive marketplace, the emphasis to find a
unique opportunity to differentiate your business and increase your chances of
beating the competition is crucial. In this high-tech impersonal business
environment, now more than ever, it’s imperative that companies bring the
“personal touch” back into their client relationships.One of the easiest and most cost-effective
ways to do this is to send personalized holiday greeting cards to your clients.
Naturally,
we immediately think of the Christmas season as the time to send holiday
greeting cards however there are various other seasonal holidays that provide
you with additional opportunities to reach your clients with a personalized
greeting card. These include New Year’s, Valentine’s Day, St. Patrick’s Day, 4th
of July, Halloween and Thanksgiving, just to name a few.
Sending
seasonal holiday greeting cards also provide you with the opportunity to stay in
touch with your client base in a consistent yet professional manner.
Here are the top three reasons how
companies benefit from sending personalized holiday greeting cards to clients:
1.They
communicate in writing that you appreciate their business and loyal support.
2.They
build loyalty and retain clients.
3.Reinforce
name recognition in a personal yet professional manner.
Business
trends indicate it is six times more costly to gain new customers than it is to
keep your existing ones.While marketing and advertising strategies have a
temporary effect on sales results, focusing on direct approaches such as
sending holiday greeting cards forms a dedicated client base and keeps building
sales.Make sure you take the time to recognize
your most valuable asset - your clients.
About The Author
For over 25
years, Donna Pullan, president of Business Greetings Express, has built her company on the foundation of finding
creative ways for B2B companies to communicate regularly with their
clients.As a top provider of
personalized greeting cards for any occasion, Business Greetings Express helps
companies create top-of-mind awareness and improve profitability through
the implementation of client loyalty and referral development programs. If
you’re looking for creative and effective ways to improve your bottom line,
visit us at www.BusinessGreetingCards.com
or call 877-240-2888.
How I just love George Ross. George Rossis Executive Vice President and Senior Counsel for the Trump Organization (www.trump.com). He is the business and legal advisor to Donald J. Trump. He is featured every week on The Apprentice as a boardroom judge and his observations play a vital role in influencing Donald Trump’s decisions. I had the opportunity to pick his brain on business when I was in Nashville. Here is how I created the opportunity to speak with him.
Have you ever heard of Nido Qubein (http://www.nidoqubein.com/)?
He spoke at the Glazer Kennedy Super Conference (http://www.gkicwebstore.com/superconference2008/. All I can say is WOW!
He talked about a lot of the strategies he uses to create success. He's the President of High Point University and Chairman of The Board of The Great Harvest Bread Company.
My Space, LinkedIN, Facebook, You Tube…you know the names – now, learn how you can master these compelling social networking medias to increase your brand awareness, drive traffic to your website and accelerate your business results! Don't worry if you missed the call.... It was recorded. It was absolutely amazing and we recieved great feedback.
All you have to do is register now to recieve the audio playback information:
I have had hundreds of emails asking me to finish the story about Gene.
So there I was. In the airport with Gene Simmons and Beth Schnieder (www.processprodigy.com).
After he went on a small rant about why I shouldn't have just gotten married in November (which I totally disagree - Married life is BLISSFUL), he started sharing his philosophies on business.
So here are a few tips in the event that you ever run into Gene:
It is that time of year again for Dan Kennedy’s (www.dankennedy.com) Super Conference… a gathering of entrepreneurs who are seeking innovative ideas to make more money and improve their marketing skills.I will be updating you over the next few weeks on all my wild experiences (including my 30 minutes with Gene Simmons) from this conference so make sure to are a subscriber to my blog and my list (www.uplevelstrategies.com/bigfish)
How I love, love, love a marketing piece that helps you totally stand out from the crowd and generates sales!!! I recently had my brand designer Erin Ferree of Elf Design create her signature Business Card Brochure for me. It is fabulous. To see what I mean by Business Card Brochure, go to her website and check it out.
If you're like most small business owners, when you need business you run out and do lots of marketing; then you get so busy working you get have no time to seek out new clients. The money's flowing and you get complacent. However, then you finish up your projects and clients and guess what! There's no business again! And the income drops! You're riding the roller coaster income syndrome and there's only one way out: consistency. You need to create an ongoing marketing engine that runs whether you're busy or whether you're bored!
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