How I love, love, love a marketing piece that helps you totally stand out from the crowd and generates sales!!! I recently had my brand designer Erin Ferree of Elf Design create her signature Business Card Brochure for me. It is fabulous. To see what I mean by Business Card Brochure, go to her website and check it out.
As you can imagine, the design of this card and the printing isn't cheap, however it is effective. And when choosing where to put my marketing dollars I always check out the ROI. So between printing and design work, the cost of this card was roughly $3K. However, when this card creates one sale for me, the investment has conmpletely paid for. Everyone I have shown the card to so far is totally impressed and I just got them Friday of last week.
Most importantly, it is already doing its job. One person I gave my card too opened and said "Wow! I really need to come talk to you. When are you available?"
Was it worth it?....Oh yeah.
We'd love to see what you did - can you post your card here?
Posted by: Lucy | February 25, 2008 at 11:17 PM