Affluent is a broad label that describes many sub-groups differentiated by income, age, mindset and other characteristics of the like. But typically, ‘the affluent’ are defined as individuals earning income greater than $150,000 and with a combined $1 million in total assets.
Have
the potential dollars convinced you? If not, here is another important reason
why you MUST market your services upwards towards this lucrative
audience.
The Affluent Do Not “Nickel & Dime” You. Again it’s about value. After you’ve established a relationship with them it’s all about value and trust. If time and again, you over deliver on expectations and provide superior service, the affluent are convinced of your value and won’t ask and ask about each charge in your service agreement. They trust that they you are holding up your end of the bargain and they will as well. They deem the extra fees as “well worth it”.
Don’t let another day go by
wasting time and energy. Upgrade your
sites and your target today!
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