The Ultimate Small Business Marketing Weblog

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Thank you,
Kelly O'Neil

Learn The Insider Secrets to Reach A Recession-Proof Audience Willing to Pay Premium Prices That Will Enable You to Get Ahead Even in This Economy

Time is Running Out--Don't Forget To Register! 

I can't think of a better day to be talking about this!  With your taxes due today, your finances and the effects of the sluggish economy are probably weighing heavy on your mind.  I've said it before, but if you haven't heard me -- the next 6 to 12 months are absolutely critical for your small business. If you don't figure out how to market in this new economy, and quickly, you're not going to make it.  

Tomorrow's first session of the Marketing to Millionaires™ Retreat Preview Call series could honestly change the way you market your business by providing you with more income and more freedom - even in today's economic climate. 
 
Please join me and Beth Schneider of Process Prodigy on this F.R.E.E. call happening Thursday, April 16 at 1 PM PT.  We've already had a ton of people register. If you haven't yet, *I URGE* you to do so now.  
 
Here's the REGISTRATION link:  http://marketingtomillionairesretreat.com/m2mpreview  
 
Learning how to recession proof your business by marketing to affluent clients is CRITICAL information that small businesses need to understand right now!

 
In this Teleseminar you will discover:

• How to identify one of the 4 key market segments of the affluent population (and they aren't necessarily who you think they are). 
  
• The # 1 and #2 BIGGEST pet peeves of the affluent that will send them running for the hills and how to avoid it. 
  
• The top 3 secret desires of the affluent, that most would never share with you themselves. 
  
• How to position and strategically price your product and service offerings at a premium price that the affluent will say yes to without blinking. 
  
• The best 3 strategies to market to the affluent that will end up saving you a tremendous amount of time, money and energy. 
  
• The critical sales strategy that will close your affluent prospect 98% of the time. 
  
• The top 3 strategies to deliver VIP service to your VIPs to turn then into raving fans that build your business for you.

It's happening this THURSDAY, APRIL 16 at 1 PM PT!  Don't Miss it. 
 
Register now! http://marketingtomillionairesretreat.com/m2mpreview

How Do You Get A Million Dollar Headshot on a Budget for Your Small Business? Color Counts! Mix it Up

By following this simple tip, you can achieve a million dollar headshot that is not only professional but also tailors your image to the type of people and businesses you want to attract:

Color Counts! Mix it Up

Your wardrobe for your corporate photo doesn’t have to consist of one thing – mix it up and take a couple of outfit changes.  Take one with a professional look like a blazer and collared shirt and another with a more business casual approach like a sweater.  Coordinate your colors with what best highlights your facial features and is consistent with your brand identity.

Try using a variety of backgrounds for your photo. If you are planning on using the site for your web site, you might want to choose a white background so it can be easily Photo Shopped. Just be sure that this doesn’t blend in with your outfit. 

Your photo session can cost as little as $20.00 by purchasing a color sheet reprint of your photos.  Many studios still don’t’ offer digital, but don’t fret, you can easily have them scanned at a local photo store.  Be sure to get this in both high-res and low-res digital so you can utilize these for a variety of reproduction purposes.  Since the photo studio claims ownership rights of the photos, you will need to sign a model consent release form for the photo studio’s authorization to reproduce your photos.  Be sure to take this release form with you when you go to print your photos.

How Do You Get A Million Dollar Headshot on a Budget for Your Small Business? Steer Clear of Boring Traditional Shots

Getting a great head shots doesn’t have to cost you hundreds of dollars.  You can get a picture perfect head shot and greatly reduce your budget by using this great tip.  

Steer Clear of Boring Traditional Shots

Make a statement about yourself and your small business by taking non-traditional head shots.  Don’t be afraid to show your personality and make it fun!   You can still present a professional image by taking a picture with your hands on your hips, crossing your arms in confidence, or turning your head a certain way.  Another idea is to ask the photographer to stand on a ladder and take a shot looking down at you – presenting another angle’s impression.  I personally love this tip because it is incredibly flattering to a lady’s figure.  Research the types of shots you want and print out examples to bring them with you.

The objective of your headshot is to provide a powerful and memorable impression of your small businesses image and personality.   Take my advice and you’ll end up with one that looks like a million bucks!

How Do You Get A Million Dollar Headshot on a Budget for Your Small Business? Hit The Mall

A picture is worth a thousand words and taking a great head shot can be a fabulous asset to your small business. Here’s an incredibly useful tip to getting a GREAT shot on a BUDGET.  

Hit the Mall

While I love my celebrity photographer, I couldn’t always afford it and I had to become resourceful to get a killer head shot that did my brand justice.  And you can too….simply visit a photo studio located at your local mall. With the advancement in digital technology, photo studios are equipped to handle numerous types of photography from children to families, pets, corporate head shots, and professional modeling portfolio shots.

Photo studios are not only convenient but they are also ideal if you’re on a limited budget.  I used The Picture People (www.picturepeople.com) in the Bay Area for my own personal head shots because they can produce high quality photos at a fraction of the price of the professional photographer.  These types of studios provide the convenience of no sitting fees and extended weekday and weekend hours in order to meet customer needs.  If you’re on a limited time frame, be sure to schedule your appointment around dinnertime to avoid the usual mall crowds or wait for your photo session.

Photo studios also provide the added convenience of allowing you to immediately view the digital photos during the shoot – adding the benefit of making sure you’re getting just the right head shot to accurately portray you and your business image.  This avoids paying for photos which don’t portray your intended brand impression.

Use this advice to get a corporate head shot that looks like you spent millions on it!