The Ultimate Small Business Marketing Weblog

Learn The Insider Secrets to Reach A Recession-Proof Audience Willing to Pay Premium Prices That Will Enable You to Get Ahead Even in This Economy

Time is Running Out--Don't Forget To Register! 

I can't think of a better day to be talking about this!  With your taxes due today, your finances and the effects of the sluggish economy are probably weighing heavy on your mind.  I've said it before, but if you haven't heard me -- the next 6 to 12 months are absolutely critical for your small business. If you don't figure out how to market in this new economy, and quickly, you're not going to make it.  

Tomorrow's first session of the Marketing to Millionaires™ Retreat Preview Call series could honestly change the way you market your business by providing you with more income and more freedom - even in today's economic climate. 
 
Please join me and Beth Schneider of Process Prodigy on this F.R.E.E. call happening Thursday, April 16 at 1 PM PT.  We've already had a ton of people register. If you haven't yet, *I URGE* you to do so now.  
 
Here's the REGISTRATION link:  http://marketingtomillionairesretreat.com/m2mpreview  
 
Learning how to recession proof your business by marketing to affluent clients is CRITICAL information that small businesses need to understand right now!

 
In this Teleseminar you will discover:

• How to identify one of the 4 key market segments of the affluent population (and they aren't necessarily who you think they are). 
  
• The # 1 and #2 BIGGEST pet peeves of the affluent that will send them running for the hills and how to avoid it. 
  
• The top 3 secret desires of the affluent, that most would never share with you themselves. 
  
• How to position and strategically price your product and service offerings at a premium price that the affluent will say yes to without blinking. 
  
• The best 3 strategies to market to the affluent that will end up saving you a tremendous amount of time, money and energy. 
  
• The critical sales strategy that will close your affluent prospect 98% of the time. 
  
• The top 3 strategies to deliver VIP service to your VIPs to turn then into raving fans that build your business for you.

It's happening this THURSDAY, APRIL 16 at 1 PM PT!  Don't Miss it. 
 
Register now! http://marketingtomillionairesretreat.com/m2mpreview

Best Business Card - The Brochure Business Card

How I love, love, love a marketing piece that helps you totally stand out from the crowd and generates sales!!!  I recently had my brand designer Erin Ferree of Elf Design create her signature Business Card Brochure for me.  It is fabulous.  To see what I mean by Business Card Brochure, go to her website and check it out.

5 Tips To Gaining Media Momentum at Tradeshows

5 Tips To Gaining Media Momentum at Tradeshows

Tradeshows offer abundant opportunities for proactive and positive marketing experiences. Tradeshow and marketing managers are under pressure in today's economy to gain greater visibility. Meanwhile costs for show floor space are rising and companies make further demands to "rise above the noise." Getting the best return for this investment requires integrated trade show programs that leverage the entire marketing mix.

Position Your Small Business Wisely

You Never Have a Second Chance to Make a First Impression: Position Your Company Wisely

One of the most profound statements made on the subject of positioning comes from Louis Carroll's , Alice In Wonderland . When Alice asks the Cheshire Cat which path to take , he responds , "If you don't care where you're going , it doesn't make a difference which path you take."

Your positioning statement is the foundation on which all communications activities are based upon. It is the most important marketing practice , and often the most overlooked. Without clearly defined messages and positioning , promotion efforts are fruitless.

Build Your List! Build Your Empire!

Build Your List! Build Your Empire!

Every successful Internet marketer who will share the secret to their success will probably tell you the size and quality of their mailing list is a key component. Although it’s not the only ingredient, it’s essential to success in any online endeavor. If you are marketing a service or product to an online audience, you must learn how to build your list. This involves learning to master the process of acquiring names, increasing your exposure, managing your list, maintaining your subscribers, and staying in contact. Once you understand the process and mechanics, you don’t have to do it all by yourself. You can solicit help from other members on your team—a virtual assistant, SEO optimizer, web designer, and copywriter.